🍻 Bira91’s Indian Success & Trump Coin Mania: What’s Brewing? (Jan 19)

Happy Sunday, chai lovers! ☀️ Today, we bring you a blend of hot headlines and a special Sunday case study deep dive into Bira91 – how it made a name for itself in India’s whiskey-dominated market. Grab your cup and let’s get breeewwiiiiing! 🍵

Chai Shots 🌟

• Trump’s $TRUMP Meme Coin Takes Off 🚀: President-elect Donald Trump’s $TRUMP coin skyrocketed over 300% on its debut, pushing its market cap to $6.76 billion. Solana, the blockchain hosting the coin, surged 15%.

• Indian Startups Boom 💼: Startups in India raised over $308 million across 24 deals this week, marking nine years of ‘Startup India’ with transformative achievements.

• Rapido’s Big Expansion 🛵: Rapido plans to expand services to 500 Indian cities, enabling over 3.6 million rides daily. The company has already facilitated over 1.3 crore Captains, collectively earning ₹15,000 crore on the platform.

• TikTok’s Ban Deadline Looms ⏳: President-elect Donald Trump is mulling a 90-day extension for TikTok to secure a deal and avoid a U.S. ban. As the app’s future hangs in the balance, millions of users and businesses await clarity on its operations.

Market Masala 📊: The Week That Was: Volatility, Losses, and a Few Winners

• FMCG Sector Shines 🛒: As Nifty falls 11.5% since September 2024, the FMCG sector stands resilient, poised for growth amid favorable historical trends and the ongoing Maha Kumbh Mela.

• Adani Group's Comeback: Shares surged up to 14% as Hindenburg Research shut shop and rumors swirled about Gautam Adani's relief in bribery charges. 🌟

• Easing Inflation: Lower CPI in India and the US brought hope for rate cuts, giving markets some breathing room mid-week. 💸

• Forex Intervention: Costs vs. Gains: A recent RBI study highlighted that forex interventions, despite their costs, have effectively stabilized India’s currency market. By countering volatility and preventing contagion risks, these interventions have been instrumental in managing capital flow disruptions. 💸🌐

Looking Ahead

Brace yourself for the swearing-in ceremony of Donald Trump on January 20 and its ripple effects on trade policies. Plus, keep an eye on NIFTY’s weekly expiry on January 23 and India’s PMI data on January 24. 📅

Global Masala 🌐

• 📉 Inflation is easing: In December, prices in the US and UK cooled. The US core consumer price index dipped for the first time in six months, while softer travel costs brought UK inflation down after three months of increases.

• 🌏 China's growth: Real economic growth hit 5%, but nominal growth slowed to 4.2%, marking its second-slowest pace since transitioning to a market economy.

The Big Brew 🍻 Case Study: How Bira91 Brewed Success in India

Did you know Bira91 almost ran out of beer during its early days? 😱 Yet, it turned this challenge into a triumph, setting up local brewing facilities and scaling like a pro. From its iconic White Ale to a cheeky monkey mascot, Bira91 didn’t just make beer—it created a movement that changed how millennials drink in India.

But how exactly did they pull off this underdog success story in a whiskey-dominated market? And what’s next for the brand as it eyes global expansion? In brief,

• The Perfect Blend: Bira91 introduced refreshing options like the Blonde Lager and White Ale, which stood out in a market dominated by strong, generic beers.

• Quirky Branding: A mischievous monkey mascot, Instagrammable packaging, and a cool name made it a hit with millennials.

• Local Production Pivot: After early supply chain hiccups, founder Ankur Jain set up brewing facilities in India, cutting costs and meeting skyrocketing demand.

• Cultural Takeover: Bira91 wasn’t just about beer—it was about creating experiences at events like Sunburn and NH7 Weekender, turning fans into loyal brand ambassadors.

What started as a niche player is now a global sensation, exporting to the US and Singapore while owning a 5% market share in India.

👉 Dive into the full case study below to learn all about Bira91’s frothy journey:

Startup Scoop 🏢

Indian startups are thriving, raising $308M this week. Highlights include:

• Netradyne: Secured $90M in Series D funding to expand its cutting-edge AI and edge computing solutions. This capital will enhance R&D efforts, bolster go-to-market investments, and fuel global expansion for its smart fleet technology.

• Foxtale: Raised $30M in Series C funding to revolutionize skincare with high-performance products. Backed by Japanese giant KOSE Corporation, this homegrown brand is setting benchmarks for D2C innovation in India.

• 100X.VC: Invested $2.7M across 18 startups in its 12th cohort, focusing on early-stage ventures spanning sectors like fintech, edtech, and sustainable tech, showcasing India’s thriving entrepreneurial spirit.

Chai Break Trivia 🎨

Did you know? The Maha Kumbh Mela attracts over 40 crore devotees, making it the world’s largest religious gathering. It’s a prime time for FMCG companies to boost sales.

What’s Brewing Next? 🍵

• IPO Fever: Four IPOs are set to open next week, including Denta Water and Infra’s Rs 279-294/share debut. Seven listings are also on the docket.

• Trump’s Swearing In: Brace yourself for the swearing-in ceremony of Donald Trump on January 20 and its ripple effects on trade policies.

• PMI Data: Keep an eye on NIFTY’s weekly expiry on January 23 and India’s PMI data on January 24. 📅

Sip on these updates and enjoy your Sunday. Don’t forget to check out our Sunday Brunch Case Study on how Bira91 brewed success in India! 🍻 Wishing you a happy Sunday, and see you next week! 🍵