🗓️ January 7th: Reliance’s ₹10 Raskik Stirs Up Competition

Good morning! It’s Tuesday, January 7, and Reliance is stirring up the hydration market while the stock market and rupee struggle to catch a break. Let’s sip through today’s top stories! 📰

Chai Shots: Quick Headlines to Wake You Up! ☀️

• Reliance launches Raskik Gluco Energy: Priced at ₹10, it takes on Tata, Dabur, and Coca-Cola in the hydration market.

• Bharti Airtel sells Firefly Networks stake: Exits joint venture with iBus Networks for ₹9 crore.

• IndiGo slapped with ₹2.17 crore customs penalty: Over duty exemptions on aircraft parts.

• Amit Banerji passes away: Table Space founder dies at 44, leaving a legacy in co-working spaces.

The Big Brew: Reliance’s Raskik Revolution 🥤

Reliance Consumer Products Ltd (RCPL) has launched Raskik Gluco Energy, priced at just ₹10 per serving, marking its entry into the hydration market.

Why This Matters

• Hydration Market Shake-Up: RCPL is taking on heavyweights like Tata Gluco+, Dabur GlucoPlus-C, PepsiCo, and Coca-Cola.

• Affordable Innovation: Raskik Gluco Energy’s pricing and upcoming 750 ml home pack could disrupt the market, much like Campa Cola’s relaunch in 2022.

• Raskik as a Master Brand: Reliance aims to position Raskik as the go-to label for hydration and juice categories.

What Analysts Are Saying

Competitors like Dabur and Tata Consumer Products could face challenges in maintaining their market share. Reliance’s aggressive pricing could reshape the hydration sector.

What’s Next?

Expect more “still beverages” under the Raskik brand and a deeper push into both rural and urban markets.

Global Masala: Markets and Drama Beyond India 🌍